For
Real Estate Webmasters
Search Engine Optimization
Giving
the search engines exactly what they need.
Search engines look in specific places of your web
pages for clues to what the content is about. Making sure your web
pages have information in these areas is called "optimizing"
your page. Doing this correctly ensures that the search engines
will be able to rank your page for your chosen power keywords.
All of the work you do on your website should be for
the benefit of your users - if you have a great ranking web page
and it is not user friendly, you will not succeed. You must always
remember that your visitors have NO loyalty to you and will leave
your site in a second if they are confused or if their needs are
not met.